Located on Texas’ celebrated Brazos River, midway between Dallas and Austin, Waco is the largest city in Central Texas. Its central location and a reputation for friendly hospitality have made Waco famous as the “Heart of Texas.”
With an estimated 2024 population of almost 147,280, it is the 22nd largest city in the state of Texas. The Waco Metropolitan Statistical Area, consisting of McLennan, Falls, and Bosque Counties, has an estimated population of 295,000. Waco’s economy is thriving with health care and social assistance sectors, retail trade, and educational services. Baylor University and several technical and community colleges are major employers, and the city’s tourism sector continues to be a vital part of the local economy.
From mountain biking to hikes in the 400-acre Cameron Park or shopping at the magnificent Magnolia Market, Waco offers its residents an enviable lifestyle. In addition to a thriving downtown area full of dining and shopping options, the city also offers a variety of attractions to explore, including the award-winning Cameron Park Zoo, Waco Mammoth National Monument, Dr. Pepper Museum, and the Texas Ranger Hall of Fame and Museum. Outdoor enthusiasts can enjoy 60 city parks and abundant areas for biking, hiking, and rock climbing. A haven for nature lovers, the Lake Waco Wetlands offers more than 180 acres of undisturbed land set aside as a habitat mitigation area. Annual events include Bicycle World Ironman Waco 70.3 Triathlon; Brazos Nights, an outdoor concert series; and Silobration, a multiday party with a midway, artisan vendors, and concerts, hosted by Magnolia Market’s Chip and Joanna Gaines.
With an estimated 2024 population of almost 147,280, it is the 22nd largest city in the state of Texas. The Waco Metropolitan Statistical Area, consisting of McLennan, Falls, and Bosque Counties, has an estimated population of 295,000. Waco’s economy is thriving with health care and social assistance sectors, retail trade, and educational services. Baylor University and several technical and community colleges are major employers, and the city’s tourism sector continues to be a vital part of the local economy.
From mountain biking to hikes in the 400-acre Cameron Park or shopping at the magnificent Magnolia Market, Waco offers its residents an enviable lifestyle. In addition to a thriving downtown area full of dining and shopping options, the city also offers a variety of attractions to explore, including the award-winning Cameron Park Zoo, Waco Mammoth National Monument, Dr. Pepper Museum, and the Texas Ranger Hall of Fame and Museum. Outdoor enthusiasts can enjoy 60 city parks and abundant areas for biking, hiking, and rock climbing. A haven for nature lovers, the Lake Waco Wetlands offers more than 180 acres of undisturbed land set aside as a habitat mitigation area. Annual events include Bicycle World Ironman Waco 70.3 Triathlon; Brazos Nights, an outdoor concert series; and Silobration, a multiday party with a midway, artisan vendors, and concerts, hosted by Magnolia Market’s Chip and Joanna Gaines.
Waco by the Numbers
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Waco, Texas, is ideally situated along the I-35 corridor, 90 miles south of Dallas and 100 miles north of Austin.
This progressive and diverse city offers major attractions, museums, recreation, and abundant shopping to more than 147,280 residents. Waco is the county seat of McLennan County.
Waco enjoys a vibrant community spirit in a centrally located and easily accessible region.
For the business-minded, Waco presents a landscape ripe with opportunity. Its strategic location, robust infrastructure, and supportive business community foster a conducive environment for startups, expansions, and enterprises of all sizes. Coupled with the city's commitment to growth and development, it's an ideal place for entrepreneurs and professionals looking to make a significant impact.
The City is proud to have been named both a Film Friendly and a Music Friendly Certified Community by the State of Texas. The Today Show with Hoda and Jenna featured Waco among the five hottest travel destinations of 2024.
Waco's charm is in its unique blend of the past and the present. Home to the Magnolia Market at the Silos to the captivating exhibits at the Dr. Pepper Museum to the natural beauty of Cameron Park, one of the largest municipal parks in Texas, there's always something to explore
Families find a welcoming community with excellent schools, affordable housing, and a plethora of activities to keep everyone engaged. From the Waco Mammoth National Monument, a prehistoric site that fascinates both young and old, to the vibrant downtown area that hosts farmer's markets, festivals, and live music events, there's a sense of belonging here that's hard to find elsewhere.
From local art and theater in the City’s downtown cultural arts district to annual events, including the Brazos Nights concert series and holiday activities, there is always something to see and do in Waco. The City boasts the 416-acre Cameron Park, featuring the award-winning Cameron Park Zoo, Waco Mammoth National Monument, Waco Symphony Orchestra, and Waco Hippodrome Theatre. Waco is home to the Magnolia Market at the Silos, the brainchild of HGTV hosts Chip and Joanna Gaines, which covers two-and-a-half acres and offers unique shopping and dining options for the whole family.
Outdoor enthusiasts enjoy access to 60 parks and abundant areas for biking, hiking, and rock climbing. A haven for nature lovers, the Lake Waco Wetlands was created when Lake Waco was raised by seven feet to create an additional 20,000 feet of water to serve the community. The addition of the project’s Research and Education Center has become an important living laboratory for research, education, and recreation. History buffs from all over enjoy the Dr Pepper Museum, Texas Sports Hall of Fame, the Mayborn Museum Complex, and others. Waco is also home to the Texas Ranger Hall of Fame and Museum, the official State Museum of the legendary Texas Rangers law enforcement agency, known worldwide for its collection of firearms, badges, and memorabilia as well as its research library and archives.
Education and innovation are at the heart of the community, with Waco being recognized as a “Playful City USA” for its commitment to creating child-friendly environments and recreational opportunities. This starts with great education opportunities. Waco ISD, Midway ISD, China Spring ISD, LaVega ISD, and Bosqueville ISD provide a variety of options to serve the educational needs in the Waco area. Those interested in pursuing higher education have many opportunities within the Waco city limits, including the nationally ranked Baylor University, Texas State Technical College- Waco, and McLennan Community College with the University Center. The University Center offers undergraduate and graduate degrees through relationships with Tarleton State University, Texas Tech University, and the University of Texas-Arlington. Additionally, the highly ranked University of Texas- Austin and Texas A&M University-College Station are a short commute away.
But what truly sets Waco apart is its people. A community that values connection, celebrates diversity, and supports one another, making it a place where neighbors become friends, and friends become family. It's a city where your aspirations can take root, your family can thrive, and your dreams can flourish.
This progressive and diverse city offers major attractions, museums, recreation, and abundant shopping to more than 147,280 residents. Waco is the county seat of McLennan County.
Waco enjoys a vibrant community spirit in a centrally located and easily accessible region.
For the business-minded, Waco presents a landscape ripe with opportunity. Its strategic location, robust infrastructure, and supportive business community foster a conducive environment for startups, expansions, and enterprises of all sizes. Coupled with the city's commitment to growth and development, it's an ideal place for entrepreneurs and professionals looking to make a significant impact.
The City is proud to have been named both a Film Friendly and a Music Friendly Certified Community by the State of Texas. The Today Show with Hoda and Jenna featured Waco among the five hottest travel destinations of 2024.
Waco's charm is in its unique blend of the past and the present. Home to the Magnolia Market at the Silos to the captivating exhibits at the Dr. Pepper Museum to the natural beauty of Cameron Park, one of the largest municipal parks in Texas, there's always something to explore
Families find a welcoming community with excellent schools, affordable housing, and a plethora of activities to keep everyone engaged. From the Waco Mammoth National Monument, a prehistoric site that fascinates both young and old, to the vibrant downtown area that hosts farmer's markets, festivals, and live music events, there's a sense of belonging here that's hard to find elsewhere.
From local art and theater in the City’s downtown cultural arts district to annual events, including the Brazos Nights concert series and holiday activities, there is always something to see and do in Waco. The City boasts the 416-acre Cameron Park, featuring the award-winning Cameron Park Zoo, Waco Mammoth National Monument, Waco Symphony Orchestra, and Waco Hippodrome Theatre. Waco is home to the Magnolia Market at the Silos, the brainchild of HGTV hosts Chip and Joanna Gaines, which covers two-and-a-half acres and offers unique shopping and dining options for the whole family.
Outdoor enthusiasts enjoy access to 60 parks and abundant areas for biking, hiking, and rock climbing. A haven for nature lovers, the Lake Waco Wetlands was created when Lake Waco was raised by seven feet to create an additional 20,000 feet of water to serve the community. The addition of the project’s Research and Education Center has become an important living laboratory for research, education, and recreation. History buffs from all over enjoy the Dr Pepper Museum, Texas Sports Hall of Fame, the Mayborn Museum Complex, and others. Waco is also home to the Texas Ranger Hall of Fame and Museum, the official State Museum of the legendary Texas Rangers law enforcement agency, known worldwide for its collection of firearms, badges, and memorabilia as well as its research library and archives.
Education and innovation are at the heart of the community, with Waco being recognized as a “Playful City USA” for its commitment to creating child-friendly environments and recreational opportunities. This starts with great education opportunities. Waco ISD, Midway ISD, China Spring ISD, LaVega ISD, and Bosqueville ISD provide a variety of options to serve the educational needs in the Waco area. Those interested in pursuing higher education have many opportunities within the Waco city limits, including the nationally ranked Baylor University, Texas State Technical College- Waco, and McLennan Community College with the University Center. The University Center offers undergraduate and graduate degrees through relationships with Tarleton State University, Texas Tech University, and the University of Texas-Arlington. Additionally, the highly ranked University of Texas- Austin and Texas A&M University-College Station are a short commute away.
But what truly sets Waco apart is its people. A community that values connection, celebrates diversity, and supports one another, making it a place where neighbors become friends, and friends become family. It's a city where your aspirations can take root, your family can thrive, and your dreams can flourish.
Waco Attractions
Waco AttractionsHistorical and Cultural Attractions
Arts and Entertainment
Outdoor and Recreation
Shopping and Dining
Educational Experiences
Special Events
- Magnolia Market at the Silos: Explore the iconic shopping complex with its bakery, home decor store, and garden shop.
- Dr. Pepper Museum: Learn about the history of one of America's favorite soft drinks in its birthplace.
- Texas Ranger Hall of Fame and Museum: Delve into the history of the famed law enforcement agency.
- Waco Mammoth National Monument: Visit the site where Columbian mammoths' fossils were uncovered.
- Mayborn Museum Complex: Interactive exhibits for families and children, focusing on natural history and cultural experiences.
- Homestead Heritage: An agrarian and craft-based community offering tours, workshops, and a glimpse into sustainable living.
Arts and Entertainment
- Waco Civic Theatre: Enjoy live performances and plays in a vibrant community theater setting.
- Waco Symphony Orchestra: Experience classical music performances by talented musicians.
- Art on Elm Avenue: A pop-up art exhibition showcasing local artists, with music and food vendors.
Outdoor and Recreation
- Cameron Park: Hike, bike, or picnic in one of Texas' largest municipal parks.
- Cameron Park Zoo: Discover animals from around the world in a naturalistic setting.
- Lake Waco: Enjoy fishing, boating, and water sports on this beautiful lake.
- Brazos River: Take a scenic walk, kayak, or paddleboard on the river that runs through the city.
Shopping and Dining
- Spice Village: A collection of boutique shops offering unique gifts, clothing, and home decor.
- Downtown Farmers Market: Shop for local produce, artisanal foods, and handmade crafts.
- Local Restaurants and Cafés: Taste the flavors of Waco with a variety of dining options, from Texas BBQ to farm-to-table eateries.
Educational Experiences
- Baylor University Campus: Take a stroll through the beautiful campus, visit the Armstrong Browning Library, or catch a Bears game.
- McLennan Community College: Explore the educational programs and community events offered.
- Texas State Technical College: Learn about the technical programs and training opportunities available.
Special Events
- Waco Cultural Arts Fest: Celebrate arts, culture, and community with performances, art displays, and workshops.
- Magnolia Silobration: An annual event at Magnolia Market featuring vendor fairs, concerts, and special activities.
- Heart O' Texas Fair & Rodeo: Experience traditional rodeo events, carnival rides, and livestock shows.
Things to do within an hour of Waco
Nature and Outdoor Activities
- Lake Whitney State Park: Located about 40 minutes northwest of Waco, this park offers excellent fishing, boating, and swimming opportunities, along with scenic campgrounds and hiking trails.
- Mother Neff State Park: Approximately 45 minutes southwest of Waco, this is one of Texas' first state parks, offering hiking, picnicking, and a rich history to explore.
- Belton Lake: Just a 45-minute drive east, Belton Lake features beautiful spots for fishing, boating, and water sports, along with several parks and recreational areas.
- The Czech Heritage Museum and Genealogy Center in Temple: About 45 minutes south, this museum celebrates the Czech culture in Texas with artifacts, exhibits, and events.
- Salado Village: Roughly 45 minutes south of Waco, Salado offers a unique blend of art galleries, boutiques, and historic sites, including the Stagecoach Inn, one of the oldest hotels in Texas.
- Clifton, the Norwegian Capital of Texas: About an hour northwest, Clifton is known for its Norwegian heritage, with the Bosque Museum and the Cleng Peerson Institute highlighting the history and culture of Norwegian settlers in the area.
- Inner Space Cavern in Georgetown: An hour's drive south, explore one of the best-preserved caves in Texas, with tours for all ages and levels of adventure.
- Topsey Exotic Ranch & Drive Thru Safari: Located about an hour south near Copperas Cove, experience close encounters with exotic animals from the comfort of your car.
- Temple Railroad & Heritage Museum: Just under an hour south, this museum in Temple offers insights into the history of railroads in Texas and their impact on American society.
- Hillsboro Historic Downtown: About 35 minutes north of Waco, Hillsboro's historic downtown area features quaint shops, antique stores, and the Texas Heritage Museum.
- McGregor, Texas: Just a 20-minute drive west, McGregor offers a laid-back atmosphere with boutique shopping, dining, and proximity to SpaceX's testing facilities, which might interest space enthusiasts.
- West, Texas: Located on Interstate 35 about 15 minutes north of Waco, West is home to one of the largest Czech populations in Texas, is well known for its many Czech bakeries and “Westfest” held every Labor Day Weekend to salute the area’s Czech heritage.
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Mackenzie Eason & Associates is a performance driven retained executive search firm, focused on delivering measurable results. We are boutique by design – allowing us to eliminate the conflict issues of larger firms and engage in a more collaborative search process. Our partners enter into engagements selectively, limiting the number of searches at any given time in order to maintain the highest level of accountability to each client. We employ a unique methodology, utilizing a highly customized and targeted approach to each search, and a follow through process that further ensures client satisfaction and increased placement success. We also know the importance of diversity to creating long-term strength for an organization, and at MEA, we are committed to delivering a more diverse range of candidates to reflect today’s increasingly inclusive workforce.
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